Comments on: There’s Social In My Soda!

By: Scott Gould

Scott Gould — Sat, 04 Jul 2009 18:19:17 +0000

One line I loved in this post “we socialize with our brands, thats social media” – pure gold.

I’m gonna have a good think about that!

By: Twitted by Kiki113

Twitted by Kiki113 — Thu, 02 Jul 2009 17:55:58 +0000

[...] This post was Twitted by Kiki113 [...]

By: Kristy Bolsinger

Kristy Bolsinger — Thu, 02 Jul 2009 16:55:31 +0000

@katemorris No lady, you’re perfect right where you’re at! You’ll be back soon enough…enjoy your time

@kdoohan I can certainly understand the desire to jump in and share! Thanks for responding, it’s appreciated greatly!

By: Michelle Chun-Hoon

Michelle Chun-Hoon — Thu, 02 Jul 2009 16:48:02 +0000

Two of the most popular soda brands are twittering…and exchanging hellos!

By: @kdoohan

@kdoohan — Thu, 02 Jul 2009 16:06:56 +0000

Kristy,

I saw the conversation happening here and at AdAge. Hats off to you for jumping on it and participating. Posted similar comments in both places because I thought if I didn’t, I’d be missing out on the opportunity to share Red Bull’s success and to learn from the ongoing conversation at both threads. Hope you understand. It’s not meant to be a spamming thing at all. If you’d like to discuss offline, DM me your contact info at @kdoohan.

BTW, I commented on the AdAge article but didn’t post the response here. Not making the same mistake twice.

By: Kate Morris

Kate Morris — Thu, 02 Jul 2009 12:47:06 +0000

Ummm, wow. I need to get back on twitter more apparently. Have I mentioned my two favorite sodas ever are Coke Zero and Dr. Pepper?? Hmm, to go along with Coke’s commercial’s I wonder if Coke Zero will have a different twitter account? I would if I were them while the commercials were running.

By: Kristy Bolsinger

Kristy Bolsinger — Thu, 02 Jul 2009 07:14:30 +0000

@kdoohan Maybe this is nitpicky, but something about the fact that you left nearly identical comments (minus of course the added commentary) here as you did on AdAge (http://adage.com/digitalnext/article?article_id=137709) Doesn’t sit right with me. Copy and paste, in my mind, isn’t an ideal method of blog commenting. Then it starts to look a “bit” like trolling. So, I wonder, are you targeting all blog posts on this subject to leave your c + p message?

By: Kristy Bolsinger

Kristy Bolsinger — Thu, 02 Jul 2009 06:40:30 +0000

@BenBridgeGirl I am in love with how you reached out to those other brands. I’m really intrigued by this inter-brand socializing. I think there are definitely a lot of opportunities for brands to learn from each other. There’s something to be said for just sayin’ it like it is: “I am new here. I want to learn from you.” How’s that for authenticity! Good on you!

@kdoohan I love that your brand is doing great things. As a regular to the #nightshift work group and an ex-bartender I have to say that RedBull is in fact the shiz! And sure you’re biased. you should be! I think to be a good social ambassador for a brand you must be passionate about your brand! (Or at least fake it to the point of realism ) I’d love to chat with you more about what you’re doing socially! Perhaps even a post on how awesome Redbull’s social media efforts are in order? I guess we’ll see

Thanks to both for stopping by!

By: @kdoohan

@kdoohan — Thu, 02 Jul 2009 05:16:53 +0000

check out http://twitter.com/redbull we are humbled to have close to 10,000 followers and are actively involved in the twittersphere with our fans! coke and pepsi making peace is interesting I guess…but in my clearly biased opinion, what’s going on in the world of Red Bull is the most interesting stuff happening for a beverage brand on twitter.

By: Ben Bridge Girl

Ben Bridge Girl — Thu, 02 Jul 2009 05:16:46 +0000

Great post, Kristy! I had fun following your “social soda adventures” today. I think it’s a great idea for competing brands to chat each other up in social networks. It shows goodwill, injects personality into the brand, and in some cases, displays a real commitment to customer service, especially when the brands cover different geographical regions or caters slightly different demographics.

I was really happy to see @ZalesDiamondGal on Twitter on June 15, 2009, and genuinely wanted to engage ( http://twitter.com/BenBridgeGirl/status/2188028460 ) but didn’t hear back. After tweeting about the @cocacola and @pepsi story today, I tried getting the attention of @ZalesDiamondGal and @bluenilediamond again. I’m happy to report that @ZalesDiamondGal responded: http://twitter.com/ZalesDiamondGal/status/2426489168 (7/1/09).

Perhaps industries or brands that are new to social media are unsure of how to proceed, and want to take time to observe competitors’ actions. It is completely understandable. But hey, someone needs to reach out first. @cocacola did, as did @BenBridgeGirl. Hopefully, the trend will catch on!

BenBridgeGirl