Today was an important day in the soda wars
Not only did they say hello, but @CocaCola actually followed @Pepsi.
This is where I got involved.
This resulted in @CocaCola actually responding to me. Now, granted, it was not about the Coke v Pepsi issue, but they engaged none the less. Apparently Coke even likes my blog #warmfuzzies
So at this point, Coke has engaged Pepsi, and I have engaged Coke, Pepsi and Dr. Pepper. Cause that’s what we do in social media. We socialize. Even with our brands!
You’re probably wondering now if @Pepsi had anything to say. Well – it took them awhile to get around to it, but they finally responded with:
These two extremely competitive brands are both socializing with their customers, but they’re also socializing with each other. Will this trigger a change to how brands view their competition in the social media space? Only time will tell. This could end up being a catalystic event, or simply an interesting little moment in the Coke v Pepsi saga. But it does lead us to considering what value/consequences/benefit could come from inter-brand socializing in social media.
Also, let the record show that @Pepsi is now also following @CocaCola on Twitter. That’s some hot brand lovin’ right there!
Let us also, now look at how each of these brands engaged back with me after having mentioned each of them (utilizing their Twitter account name so I’d be sure they caught it) several times.
@CocaCola interacted with me. Several times. After realizing that they were using CoTweet I took note of the initials that were on the tweets aimed at me (^AB). I asked @CocaCola if ^AB had a personal account, and sure enough:
So there you have it. @adamcb is the man behind the curtain.
What did @DrPepper do? They followed me. Did they interact? Nope. An auto-follow perhaps based on the usage of their username? Quite possible.
What did @Pepsi do? Nothing. No auto-follow, no interaction. Zip. Zilch. Mkay. If that’s how you play, that’s cool. I won’t hate. But I will say this:
July 01, 2009 9:45pm PST
I tweeted about this post and what should happen? @DrPepper was very quick to respond in an awesome way! Kudo’s guys!!