In delving deeper into the world of Facebook marketing I found it was harder to come up with good resources than I had originally thought. Unlike Twitter, there aren’t an overwhelming number of “social media experts” offering up their sure fire way to “master” the site. What I did find though is some very high quality, targeted posts by some of the people in the search/social industry that I respect the most. What I give to you today is the best and most relevant information on Facebook marketing that I was able to dig up.
This is a great place to start in my opinion, to get a grasp on what is going on in the world of Facebook pages. An especially interesting point for all those aspiring to Facebook-ey greatness: Only 4% of pages have more than 10K followers.
There are a bajillion^42 awesome resources in AllFacebook.com, but one that was pointed out directly to me is all about a 2nd party Facebook Ad Manager.
As I’m pretty clueless on HTML, let alone FBML this post is a wee bit beyond me technically speaking. However, there are a lot of great ideas for what you could do, or in my case mock up and have someone in your dev/design team do. No, but seriously, even if you don’t know how to create this type of thing yourself, as a SM professional I believe it’s critical to know what is possible within the Facebook environment and the rules surrounding it. This is a must read for anyone working in Facebook.
In this post Gregg Finn outlines over at Search Engine Land how to help users find your Facebook page in search. Most of you reading this post undoubtedly understand the critical piece SEO has in SM (and vice versa) but have you checked your rankings in Facebook? You need to. Now. Go. Seriously why are you still reading this, I’ll be here when you get back……. Okay. Did you find your brand page? No? Then read this post. Immediately.
Another great post on SEO within Facebook by Marty. I can’t say it enough – but this is critical stuff friends! Criti-cal!
This post is an extra special present for y’all. Think of it as a dessert. A great collection of tips and tricks from many amazing minds given up at SMX East written up by Greg Finn over at 10e20.
So there you have it. A collection of some of the best Facebook marketing posts I could find. I’d love to have you share your tips, tricks and even other posts you find helpful here in the comments. Give it up kids!