Tag archive for Marketing Strategies

107.7 The End: Radio, Terrorism and Poor Brand Management

107.7 The End: Radio, Terrorism and Poor Brand Management

Yesterday afternoon a local (alternative music) radio station stirred up quite the bee’s nest for itself.  It all started with one simple tweet. Shortly after this was sent the account came under a ton of heat for the statement.  The author of the tweet stayed…

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The Best Of The Best: Facebook Marketing

The Best Of The Best: Facebook Marketing

In delving deeper into the world of Facebook marketing I found it was harder to come up with good resources than I had originally thought.  Unlike Twitter, there aren’t an overwhelming number of “social media experts” offering up their sure fire way to “master” the…

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Don’t Take Advantage of Me

Don’t Take Advantage of Me

Don’t take advantage of your customers. Just because they love you doesn’t mean they won’t leave you if you start getting too pushy or obnoxious. You can be unfollowed, un-friended, reported as spam or even blocked in half a blink.  Don’t take that chance. Respect…

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There’s Social In My Soda!

There’s Social In My Soda!

Today was an important day in the soda wars Really. @CocaCola reached out and said a “competitive” hello to @pepsi. Not only did they say hello, but @CocaCola actually followed @Pepsi. An article, written by the instigator Iain McDonald (@eunmac) got the attention of people…

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Social Media Can’t Save You If You Suck

Social Media Can’t Save You If You Suck

There are an enormous amount of companies getting involved in social media.  That’s great! If yours is one of them, take note. You can have the best social media presence out there – being active on blogs, solid presence in a variety of communities, useful…

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