Tag archive for brand management

107.7 The End: Radio, Terrorism and Poor Brand Management

107.7 The End: Radio, Terrorism and Poor Brand Management

Yesterday afternoon a local (alternative music) radio station stirred up quite the bee’s nest for itself.  It all started with one simple tweet. Shortly after this was sent the account came under a ton of heat for the statement.  The author of the tweet stayed…

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Team or Player: A look at brand loyalty

Team or Player: A look at brand loyalty

Are You a Fan of the Team or the Players on the Team? During a conversation about sports and loyalty last night I mentioned to a friend a thought I recently had.  I love the Seahawks.  Always have.  Players have come and gone but when…

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