H/T Veronica Sopher for pointing out these tweets!!
Mar 25, 2011 - Reply
This baffles me. A big corporation would never have an intern do a keynote presentation at a major event, so why do they think it is acceptable to let one manage social media accounts? The potential audience is much wider and so are the consequences if it is poorly executed.
Blunders like this draw attention to the fact that many companies don’t “get” the power of social media yet. If Marc Jacobs International recognized the real value associated with twitter, they would hire a qualified professional.
I wonder how many of these it’ll take before we stop hearing “oh yeah, i can get the receptionist / cleaner / MD’s dog to run our social media around their other duties”.
Social media – so easy an intern can do it | Rose McGrory Social Media Management
[...] back to that original blog post – we know you’re wondering, what’s the worst that can happen….. Tweet This entry was posted in Fun / humour, Soapbox, Twitter. Bookmark the permalink. [...]
Reasons not to trust an intern with your company’s Twitter account
Mar 26, 2011 - Reply
[...] was that age they watched you like a hawk in case you put a foot wrong. This went on for two days! Marc Jacobs Hires Intern To Manage Twitter. Fail Ensues. | KRISTY BOLSINGER Reply With Quote + Reply to Thread « Previous Thread [...]
Mar 29, 2011 - Reply
Wow.. epic fail. You either are going to take the opportunity and learn or totally throw it in the trash. =) haha.
Hiring A Social Media Consultant? How To Get The Best Out of It | Social Media Guerilla
Nov 19, 2011 - Reply
[...] In the end, we’re still fully responsible for the success of the campaigns – which makes us in charge of the part-time helper. But we save on travel time, because that part-time help can act as an “arm” for us. The company doesnt need to fear a part-timer screwing things up. [...]
Social Media Manners: Discretion and the crusade for good taste
May 8, 2013 - Reply
[...] can be fraught with peril. In one of our previous blogs, we discussed how even big brands like Marc Jacobs and Habitat befell serious PR crises due to mismanagement of their Twitter accounts, but even the [...]
Social Media Fails: Staffers Gone Rogue – ChurchMag
Aug 28, 2015 - Reply
[…] story and image via Torbenrick, Marc Jocobs story via Kristy Bolsinger, Plough Pub story and image via The Independent, KTVU story and image via […]
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