So, you hired an intern to manage your Twitter Marc Jacobs?

by Kristy Bolsinger on March 24, 2011

Maybe now you’ll start taking this social media stuff seriously.

Marc Jacobs Intern Twitter Fail



The fun started yesterday apparently. And no one has stepped in yet?

Marc Jacobs Twitter Fail Intern

H/T Veronica Sopher for pointing out these tweets!!

{ 3 trackbacks }

Social media - so easy an intern can do it | Rose McGrory Social Media Management
March 25, 2011 at 10:17 am
Reasons not to trust an intern with your company's Twitter account
March 26, 2011 at 5:27 pm
Hiring A Social Media Consultant? How To Get The Best Out of It | Social Media Guerilla
November 19, 2011 at 11:53 am

{ 3 comments… read them below or add one }

Adrienne March 25, 2011 at 8:00 am

This baffles me. A big corporation would never have an intern do a keynote presentation at a major event, so why do they think it is acceptable to let one manage social media accounts? The potential audience is much wider and so are the consequences if it is poorly executed.

Blunders like this draw attention to the fact that many companies don’t “get” the power of social media yet. If Marc Jacobs International recognized the real value associated with twitter, they would hire a qualified professional.

Kate Rose March 25, 2011 at 9:52 am

Fantastic spot!!
I wonder how many of these it’ll take before we stop hearing “oh yeah, i can get the receptionist / cleaner / MD’s dog to run our social media around their other duties”.

Shopper March 29, 2011 at 8:57 am

Wow.. epic fail. You either are going to take the opportunity and learn or totally throw it in the trash. =) haha.

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