Social media has changed the way many marketers approach their strategic planning. The businesses that are realizing a positive return from their social media efforts are those that are using their creativity and invoking innovation to do things a new way, a unique way, and…
Don’t take advantage of your customers. Just because they love you doesn’t mean they won’t leave you if you start getting too pushy or obnoxious. You can be unfollowed, un-friended, reported as spam or even blocked in half a blink. Don’t take that chance. Respect…
This year marked the ninth year of Gnomedex in Seattle. For a variety of reasons, which I assure you are quite good, I was not planning on attending. However that all quickly changed when my friend Jessica Randazza called me up and asked me if…
My boss jokingly refers to my position as a Social Media Marketing Strategist as the company’s ‘Bartender in the Sky’. I don’t think he’s too far off base with that title actually. I’ve talked about customer service in social media before, but this time I’d…
A beginners guide to getting started in managing your online brand and reputation. A very high level look at 5 good first steps to take.
