I Am A Tool: Confessions of a girl who needs a Raven Pubcon T-Shirt

November 26, 2009

Here I sit on Thanksgiving Day.  Coffee in hand.  My voice has almost come back from the dead after being dragged through h*ll in Vegas for Pubcon 2009.  I’m getting a pass at peeling potatoes for the moment because “I just HAVE to get this post written” before we eat.  I can’t do the written [...]

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Pardon the Dust: We’re Makin’ Some Changes

November 22, 2009

Currently making some upgrades and changes here so I apologize in advance if things appear a little “off” for the next couple of days.

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Team or Player: A look at brand loyalty

October 14, 2009

Are You a Fan of the Team or the Players on the Team?
During a conversation about sports and loyalty last night I mentioned to a friend a thought I recently had.  I love the Seahawks.  Always have.  Players have come and gone but when the rubber meets the gridiron, my loyalties lie with the team [...]

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Tasting and Tweeting

October 9, 2009

Social media has changed the way many marketers approach their strategic planning.  The businesses that are realizing a positive return from their social media efforts are those that are using their creativity and invoking innovation to do things a new way, a unique way, and ultimately a successful way.
One example that I came across recently [...]

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Don’t Take Advantage of Me

September 22, 2009

Don’t take advantage of your customers.
Just because they love you doesn’t mean they won’t leave you if you start getting too pushy or obnoxious.

You can be unfollowed, un-friended, reported as spam or even blocked in half a blink.  Don’t take that chance.
Respect your friends/followers/readers time by listening and engaging.  Not. Just. Pushing.

The long-term value of [...]

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