Twitter Fail Whale Created by Yiying Lu

Twitter Fail Whale Created by Yiying Lu

So, today Oprah has tweeted.  Is that tantamount to the Holy Grail for the Twitterverse?  She plans on tweeting from her show which I will expect to completely obliterate the servers at Twitter.  Could be wrong, but everything that woman has touched prior has seen drastic increases in popularity.

Currently she has just over 134K followers, mots of which undoubtedly followed her before she had even begun using the service.  Of course the recent race/war between Ashton Kutcher (@aplusk) and CNN (@CNN) undoubtedly drew a great bit of attention to the Twittersphere as well.

Once upon a time Twitter was a hidden little corner of the world.  A corner where geeks and marketers (mostly) could gather, talk together, and share.  Now this new found popularity doesn’t have to change this for anyone.  Yes, there will be an influx in users as well as spam of course.  But, if you manage the individuals you follow appropriately and utilize tools such as TweetDeck to monitor the stream this shouldn’t be a problem for most of us.  Although, something that has been an issue recently for some of my friends on Twitter happens when their worlds collide.

For some, their Twitter accounts are semi-professional.  They network, pimp their blog, engage the customers of their businesses or company’s and keep most of their private lives out of the picture.  For many others though their personal and professional lives have always lived harmoniously on Twitter.  Now, with the increased popularity individuals have found their clients following them, perhaps even their supervisors and/or family.  We all know that what we put on the internet is there forever in a public forum, but having your mom, client or boss following your every move on Twitter is an entirely different story.  Keeping these worlds separate is another way to manage this jump that Twitter has most recently taken.

Some have done this by creating a separate account for their friends IRL (in real life) such as family, personal friends etc. allowing them to keep their professional and/or industry friends separate from the other. Others I know have taken their streams private allowing followers only after a request has been made.

However you choose to manage this, Twitter has indeed become much more popular as of late and we will all undoubtedly need to alter the way in which we use the service, or at least think about it, even if only slightly.