Comments on: Corporate Twitter Account: Logo v Person

By: Twitter marketing: logo vs. person vs. combination « The Business of Service

Fri, 19 Feb 2010 00:12:47 +0000

[...] more personal and put up a picture of a person? Just for fun I googled my exact title and found a blog post with the same theme. I was surprised, but it did give me a lot of perspective on the matter so if [...]

By: CV Harquail

CV Harquail — Thu, 09 Jul 2009 13:47:56 +0000

Hi Kristy-
I thought this post was provocative, and the results weren’t what I expected!
Your move to poll colleagues was great.
Picking up on your question, I’m wondering whether who you ask determines what the answer is (as a PhD, I do know the answer… but still).
I bet that if you ask Brandividuals themselves, they’d say face. What do you think? Following up, at http://authenticorganizations.com/

By: Representing your organization on Twitter: A Logo or a Face?

Representing your organization on Twitter: A Logo or a Face? — Wed, 08 Jul 2009 02:19:59 +0000

[...] That’s what I thought, until I read Kristy Bolsinger’s post: Corporate Twitter Account: Logo v Person. [...]

By: 5 Things to Consider When Leveraging Twitter for Your Business: Part 1 | Bakedwheat Web Enterprises

Tue, 07 Jul 2009 20:31:23 +0000

[...] or do you use a picture of the individual behind the account? In a recent survey conducted by Kristy Bolsinger, the majority feel that a logo is more appropriate and effective. Whatever you choose, the image [...]

By: This Week in Search 3/7/09 « The Gravytrain Blog - SEO, PPC, Web Design, Social Media & Marketing

Tue, 07 Jul 2009 16:08:35 +0000

[...] account should you use a logo or a picture of an employee as the avatar? Great thoughts from Kristy Bolsinger – also check out the discussion in the [...]

By: Daily Digest for July 2nd | A Blog by John A. Lee

Daily Digest for July 2nd | A Blog by John A. Lee — Fri, 03 Jul 2009 04:13:44 +0000

[...] Corporate Twitter Account: Logo v Person | Kristy Bolsinger — 1:13pm via [...]

By: John Lee

John Lee — Thu, 02 Jul 2009 20:12:54 +0000

Kristy – I think your point on “consider what’s best for the brand” is really important. Major brands would likely not gain as many followers with a face. Considering the ease with which you can create fake Twitter profiles, personally I’d rather see a trademarked logo as a trust factor (and I’m assuming that average Joe Twitter user would likely feel the same). But if you are a brand that’s not well known… you’re going to have to work hard to gain followers w/ or w/o a logo!

Thanks for the great post. – John

By: Kristy Bolsinger

Kristy Bolsinger — Wed, 01 Jul 2009 07:01:13 +0000

@Stephanie – It did me too…..at first! Then I got to thinking about ‘why’ people were answering the way they were. Maybe it’s persuasion in effect, but I changed my mind. What @JoannaLord said rings true in my mind – if I’m a brand I don’t want to market myself via one person. What if they leave? Then my mind runs to the ‘what if they say something stupid under our brand umbrella and a muriad of other concerns. I really like the idea of a middle ground. A ‘corporate/branded account’ with ‘ambassadors’ using a more personal approach utilizing the Twitter platform as well. For “some” companies I think this multi-faceted approach can work. So, if @CocaCola starts following you, you don’t follow back – until maybe you establish a relationship with @CocaCola_kristy (made up account ) then you’ve got some reason to engage…..just a thought here….

By: Susan Knight

Susan Knight — Tue, 30 Jun 2009 22:31:40 +0000

It’s a tough one! I bounce back and forth.. I tend to pay more attention to a “face” than a “logo” UNLESS it is a really really really fun logo.. so I guess that says more about making sure you have a snazzy logo! Well.. that’s as clear as mud.. ooo.. just read Victoria’s comment.. that makes the most sense!

By: Stephanie Woods

Stephanie Woods — Tue, 30 Jun 2009 22:21:46 +0000

This is interesting and produced different results than I would have expected. I’ve always felt that people would rather follow a person than a company.

I personally follow people. Of course there are exceptions to the rules, such as newsfeeds, magazines and sites I already like to read/visit. I suppose the key (as always) is to find a target audience already interested in the services or products that you offer. It’s a bit tougher if you don’t have a niche following though. For example, if someone like Coca Cola or an airline company started following me, I’d have a hard time finding a reason to follow them back.