Archive for Social Media

The Birthing of The Beginners Guide to Social Media

The Birthing of The Beginners Guide to Social Media

When I was first getting my professional start in the online marketing space I idolized the folks over at Moz (then SEOmoz). The community was so engaging and vibrant. It’s largely because of Moz that I know most of the people in the space that…

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Zip Your Fly: Get Likes Out of the Boardroom

Zip Your Fly: Get Likes Out of the Boardroom

It wasn’t that long ago I blogged about ‘locker-room metrics‘. This topic pops up all of the time. Whether its in meetings with peers, conversations with colleagues  or even in industry articles. People are genuinely struggling with what to measure and how to measure it. I…

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Facebook ads:  Getting started to getting advanced

Facebook ads: Getting started to getting advanced

Between the IPO and the surrounding media frenzy, the big GM ad-pull out just prior to that, and random other uprisings over Timelines and features Facebook is in the spotlight a lot. Especially lately. Many companies rely on the platform as the cornerstone of their…

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Dissecting ‘KONY 2012′: The greatest successful failure of the decade

Dissecting ‘KONY 2012′: The greatest successful failure of the decade

The Road to 100 Million Invisible Children, a not for profit formed in 2005 to develop programs that better the lives of the citizens in Uganda, released a YouTube video on March 5th that skyrocketed to a previously unseen level of viral success. In a matter of…

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Why Google + Is A Third Sock: Or, a tale of life with only two feet.

Why Google + Is A Third Sock: Or, a tale of life with only two feet.

Early this summer I was honored to be invited to speak at MozCon. (You can find the video’s of all of the presenters for purchase if you’re interested – definitely some amazingcontent in there. Not sure how I got included but I was definitely humbled…

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