Archive for Marketing Strategies - page 3

Tasting and Tweeting

Tasting and Tweeting

Social media has changed the way many marketers approach their strategic planning.  The businesses that are realizing a positive return from their social media efforts are those that are using their creativity and invoking innovation to do things a new way, a unique way, and…

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Don’t Take Advantage of Me

Don’t Take Advantage of Me

Don’t take advantage of your customers. Just because they love you doesn’t mean they won’t leave you if you start getting too pushy or obnoxious. You can be unfollowed, un-friended, reported as spam or even blocked in half a blink.  Don’t take that chance. Respect…

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Social Media Bartending

Social Media Bartending

My boss jokingly refers to my position as a Social Media Marketing Strategist as the company’s ‘Bartender in the Sky’.  I don’t think he’s too far off base with that title actually.  I’ve talked about customer service in social media before, but this time I’d…

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There’s Social In My Soda!

There’s Social In My Soda!

Today was an important day in the soda wars Really. @CocaCola reached out and said a “competitive” hello to @pepsi. Not only did they say hello, but @CocaCola actually followed @Pepsi. An article, written by the instigator Iain McDonald (@eunmac) got the attention of people…

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Corporate Twitter Account: Logo v Person

Corporate Twitter Account: Logo v Person

When setting up a Twitter account for a business there are a wealth of decisions to be made.   Tone.  Frequency of posts.  Content. Who’s to control/manage.  Purpose.  A big one – the avatar! There’s a lot of talk about the best companies on Twitter and…

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