Archive for Marketing Strategies - page 2

Do You Really Want A Faster Horse?

Do You Really Want A Faster Horse?

A friend of mine, Gab Goldenberg, posted today a very entertaining tale of a short sighted product developer.  In it, he outlines the tragic tale of a developer who devotes his life to developing what he is just sure is the next big thing. Unfortunately…

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107.7 The End: Radio, Terrorism and Poor Brand Management

107.7 The End: Radio, Terrorism and Poor Brand Management

Yesterday afternoon a local (alternative music) radio station stirred up quite the bee’s nest for itself.  It all started with one simple tweet. Shortly after this was sent the account came under a ton of heat for the statement.  The author of the tweet stayed…

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All I Want For Christmas – A Social Media Wish List

All I Want For Christmas – A Social Media Wish List

Every December we take the time to reflect on what worked, what didn’t, what we loved, what we hated, what we could have done better, and what we effing rocked!  The next step is to determine goals for the upcoming year.  In determining what these…

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The Best Of The Best: Facebook Marketing

The Best Of The Best: Facebook Marketing

In delving deeper into the world of Facebook marketing I found it was harder to come up with good resources than I had originally thought.  Unlike Twitter, there aren’t an overwhelming number of “social media experts” offering up their sure fire way to “master” the…

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Team or Player: A look at brand loyalty

Team or Player: A look at brand loyalty

Are You a Fan of the Team or the Players on the Team? During a conversation about sports and loyalty last night I mentioned to a friend a thought I recently had.  I love the Seahawks.  Always have.  Players have come and gone but when…

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