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	<title>KRISTY BOLSINGER &#187; Marketing Strategies</title>
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	<link>http://www.kristybolsinger.com</link>
	<description>Social Media. SEO. Online Marketing. Period.</description>
	<lastBuildDate>Tue, 29 Jun 2010 03:38:21 +0000</lastBuildDate>
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		<title>Do You Really Want A Faster Horse?</title>
		<link>http://www.kristybolsinger.com/do-you-really-want-a-faster-horse/</link>
		<comments>http://www.kristybolsinger.com/do-you-really-want-a-faster-horse/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 03:38:21 +0000</pubDate>
		<dc:creator>Kristy Bolsinger</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>

		<guid isPermaLink="false">http://www.kristybolsinger.com/?p=643</guid>
		<description><![CDATA[A friend of mine, Gab Goldenberg, posted today a very entertaining tale of a short sighted product developer.  In it, he outlines the tragic tale of a developer who devotes his life to developing what he is just sure is the next big thing. Unfortunately for the developer his product fizzles when it hits the [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>107.7 The End: Radio, Terrorism and Poor Brand Management</title>
		<link>http://www.kristybolsinger.com/107-7-the-end-radio-terrorism-and-poor-brand-management/</link>
		<comments>http://www.kristybolsinger.com/107-7-the-end-radio-terrorism-and-poor-brand-management/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 19:40:02 +0000</pubDate>
		<dc:creator>Kristy Bolsinger</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Wee Rants]]></category>
		<category><![CDATA[online reputation management]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[107.7 The End]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[Kristin Marshall]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.kristybolsinger.com/?p=497</guid>
		<description><![CDATA[Yesterday afternoon a local (alternative music) radio station stirred up quite the bee&#8217;s nest for itself.  It all started with one simple tweet. Shortly after this was sent the account came under a ton of heat for the statement.  The author of the tweet stayed around long enough to defend the statement to many of [...]]]></description>
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		<slash:comments>25</slash:comments>
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		<title>All I Want For Christmas &#8211; A Social Media Wish List</title>
		<link>http://www.kristybolsinger.com/all-i-want-for-christmas-a-social-media-wish-list/</link>
		<comments>http://www.kristybolsinger.com/all-i-want-for-christmas-a-social-media-wish-list/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 16:30:57 +0000</pubDate>
		<dc:creator>Kristy Bolsinger</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[data visualization]]></category>
		<category><![CDATA[Merry Christmas]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.kristybolsinger.com/?p=458</guid>
		<description><![CDATA[Every December we take the time to reflect on what worked, what didn&#8217;t, what we loved, what we hated, what we could have done better, and what we effing rocked!  The next step is to determine goals for the upcoming year.  In determining what these goals are it is imperative to success that you also [...]]]></description>
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		<slash:comments>16</slash:comments>
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		<title>The Best Of The Best: Facebook Marketing</title>
		<link>http://www.kristybolsinger.com/the-best-of-the-best-facebook-marketing/</link>
		<comments>http://www.kristybolsinger.com/the-best-of-the-best-facebook-marketing/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 16:30:25 +0000</pubDate>
		<dc:creator>Kristy Bolsinger</dc:creator>
				<category><![CDATA[Best Of The Best]]></category>
		<category><![CDATA[Conference Coverage]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.kristybolsinger.com/?p=446</guid>
		<description><![CDATA[In delving deeper into the world of Facebook marketing I found it was harder to come up with good resources than I had originally thought.  Unlike Twitter, there aren&#8217;t an overwhelming number of &#8220;social media experts&#8221; offering up their sure fire way to &#8220;master&#8221; the site.  What I did find though is some very high [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Team or Player: A look at brand loyalty</title>
		<link>http://www.kristybolsinger.com/team-or-player-a-look-at-brand-loyalty/</link>
		<comments>http://www.kristybolsinger.com/team-or-player-a-look-at-brand-loyalty/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 17:23:16 +0000</pubDate>
		<dc:creator>Kristy Bolsinger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[community building]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[seahawks]]></category>

		<guid isPermaLink="false">http://www.kristybolsinger.com/?p=339</guid>
		<description><![CDATA[Are You a Fan of the Team or the Players on the Team? During a conversation about sports and loyalty last night I mentioned to a friend a thought I recently had.  I love the Seahawks.  Always have.  Players have come and gone but when the rubber meets the gridiron, my loyalties lie with the [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Tasting and Tweeting</title>
		<link>http://www.kristybolsinger.com/tasting-and-tweeting/</link>
		<comments>http://www.kristybolsinger.com/tasting-and-tweeting/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 04:30:06 +0000</pubDate>
		<dc:creator>Kristy Bolsinger</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Damon Cortesi]]></category>
		<category><![CDATA[Icon Grill]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Taste and Tweet]]></category>
		<category><![CDATA[Taylor Peterson]]></category>

		<guid isPermaLink="false">http://www.kristybolsinger.com/?p=324</guid>
		<description><![CDATA[Social media has changed the way many marketers approach their strategic planning.  The businesses that are realizing a positive return from their social media efforts are those that are using their creativity and invoking innovation to do things a new way, a unique way, and ultimately a successful way. One example that I came across [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Take Advantage of Me</title>
		<link>http://www.kristybolsinger.com/dont-take-advantage-of-me/</link>
		<comments>http://www.kristybolsinger.com/dont-take-advantage-of-me/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 05:14:23 +0000</pubDate>
		<dc:creator>Kristy Bolsinger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Wee Rants]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.kristybolsinger.com/?p=298</guid>
		<description><![CDATA[Don&#8217;t take advantage of your customers. Just because they love you doesn&#8217;t mean they won&#8217;t leave you if you start getting too pushy or obnoxious. You can be unfollowed, un-friended, reported as spam or even blocked in half a blink.  Don&#8217;t take that chance. Respect your friends/followers/readers time by listening and engaging.  Not. Just. Pushing. [...]]]></description>
		<wfw:commentRss>http://www.kristybolsinger.com/dont-take-advantage-of-me/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Social Media Bartending</title>
		<link>http://www.kristybolsinger.com/social-media-bartending/</link>
		<comments>http://www.kristybolsinger.com/social-media-bartending/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 16:52:23 +0000</pubDate>
		<dc:creator>Kristy Bolsinger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[online reputation management]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[bartending]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.kristybolsinger.com/?p=274</guid>
		<description><![CDATA[My boss jokingly refers to my position as a Social Media Marketing Strategist as the company&#8217;s &#8216;Bartender in the Sky&#8217;.  I don&#8217;t think he&#8217;s too far off base with that title actually.  I&#8217;ve talked about customer service in social media before, but this time I&#8217;d like to talk in more specifics. I put myself through [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>There&#8217;s Social In My Soda!</title>
		<link>http://www.kristybolsinger.com/theres-social-in-my-soda/</link>
		<comments>http://www.kristybolsinger.com/theres-social-in-my-soda/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 03:45:12 +0000</pubDate>
		<dc:creator>Kristy Bolsinger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[inter-brand social media]]></category>
		<category><![CDATA[mack collier]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[soda wars]]></category>

		<guid isPermaLink="false">http://www.kristybolsinger.com/?p=210</guid>
		<description><![CDATA[Today was an important day in the soda wars Really. @CocaCola reached out and said a &#8220;competitive&#8221; hello to @pepsi. Not only did they say hello, but @CocaCola actually followed @Pepsi. An article, written by the instigator Iain McDonald (@eunmac) got the attention of people on Twitter and the move by CocaCola was broadcast out [...]]]></description>
		<wfw:commentRss>http://www.kristybolsinger.com/theres-social-in-my-soda/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Corporate Twitter Account: Logo v Person</title>
		<link>http://www.kristybolsinger.com/corporate-twitter-account-logo-v-person/</link>
		<comments>http://www.kristybolsinger.com/corporate-twitter-account-logo-v-person/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 02:52:13 +0000</pubDate>
		<dc:creator>Kristy Bolsinger</dc:creator>
				<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[corporate twitter accounts]]></category>
		<category><![CDATA[joanna lord]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://www.kristybolsinger.com/?p=194</guid>
		<description><![CDATA[When setting up a Twitter account for a business there are a wealth of decisions to be made.   Tone.  Frequency of posts.  Content. Who&#8217;s to control/manage.  Purpose.  A big one &#8211; the avatar! There&#8217;s a lot of talk about the best companies on Twitter and why they&#8217;re great.  Of course the usual suspects (@comcastcares, @jetblue, [...]]]></description>
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		<slash:comments>17</slash:comments>
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