Archive for Marketing Strategies

Zip Your Fly: Get Likes Out of the Boardroom

Zip Your Fly: Get Likes Out of the Boardroom

It wasn’t that long ago I blogged about ‘locker-room metrics‘. This topic pops up all of the time. Whether its in meetings with peers, conversations with colleagues  or even in industry articles. People are genuinely struggling with what to measure and how to measure it. I…

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Facebook ads:  Getting started to getting advanced

Facebook ads: Getting started to getting advanced

Between the IPO and the surrounding media frenzy, the big GM ad-pull out just prior to that, and random other uprisings over Timelines and features Facebook is in the spotlight a lot. Especially lately. Many companies rely on the platform as the cornerstone of their…

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Why Google + Is A Third Sock: Or, a tale of life with only two feet.

Why Google + Is A Third Sock: Or, a tale of life with only two feet.

Early this summer I was honored to be invited to speak at MozCon. (You can find the video’s of all of the presenters for purchase if you’re interested – definitely some amazingcontent in there. Not sure how I got included but I was definitely humbled…

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The Beautiful Side of Social: CarolAnn Joy Salon

The Beautiful Side of Social: CarolAnn Joy Salon

Not so long ago I was contacted by a gentleman looking to pick my brain on social media. I agreed to meet with him and we chatted for some time about the strategies he was employing for his wife’s somewhat new salon, CarolAnn Joy Beauty…

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Boldishness: What MySpace, Grover And The Gap Have In Common

Boldishness: What MySpace, Grover And The Gap Have In Common

Long and probably quite awful title for this blog post right? Admitted. Plus. I totally made up “boldishness”. Anyway. Here are a few things that I came across this week that caught my eye. The first one is the launch of Gap’s new logo. It’s,…

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