Archive for Marketing Strategies

Zip Your Fly: Get Likes Out of the Boardroom

Zip Your Fly: Get Likes Out of the Boardroom

It wasn’t that long ago I blogged about ‘locker-room metrics‘. This topic pops up all of the time. Whether its in meetings with peers, conversations with¬†colleagues¬† or even in industry articles. People are genuinely struggling with what to measure and how to measure it. I…

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Facebook ads:  Getting started to getting advanced

Facebook ads: Getting started to getting advanced

Between the IPO and the surrounding media frenzy, the big GM ad-pull out just prior to that, and random other uprisings over Timelines and features Facebook is in the spotlight a lot. Especially lately. Many companies rely on the platform as the cornerstone of their…

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Why Google + Is A Third Sock: Or, a tale of life with only two feet.

Why Google + Is A Third Sock: Or, a tale of life with only two feet.

Early this summer I was honored to be invited to speak at MozCon. (You can find the video’s of all of the presenters for purchase if you’re interested – definitely some amazingcontent in there. Not sure how I got included but I was definitely humbled…

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The Beautiful Side of Social: CarolAnn Joy Salon

The Beautiful Side of Social: CarolAnn Joy Salon

Not so long ago I was contacted by a gentleman looking to pick my brain on social media. I agreed to meet with him and we chatted for some time about the strategies he was employing for his wife’s somewhat new salon, CarolAnn Joy Beauty…

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Boldishness: What MySpace, Grover And The Gap Have In Common

Boldishness: What MySpace, Grover And The Gap Have In Common

Long and probably quite awful title for this blog post right? Admitted. Plus. I totally made up “boldishness”. Anyway. Here are a few things that I came across this week that caught my eye. The first one is the launch of Gap’s new logo. It’s,…

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