Archive for Case Studies

The Birthing of The Beginners Guide to Social Media

The Birthing of The Beginners Guide to Social Media

When I was first getting my professional start in the online marketing space I idolized the folks over at Moz (then SEOmoz). The community was so engaging and vibrant. It’s largely because of Moz that I know most of the people in the space that…

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Dissecting ‘KONY 2012′: The greatest successful failure of the decade

Dissecting ‘KONY 2012′: The greatest successful failure of the decade

The Road to 100 Million Invisible Children, a not for profit formed in 2005 to develop programs that better the lives of the citizens in Uganda, released a YouTube video on March 5th┬áthat┬áskyrocketed to a previously unseen level of viral success. In a matter of…

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