The Birthing of The Beginners Guide to Social Media

The Birthing of The Beginners Guide to Social Media

When I was first getting my professional start in the online marketing space I idolized the folks over at Moz (then SEOmoz). The community was so engaging and vibrant. It’s largely because of Moz that I know most of the people in the space that…

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There are no words for something like this

There are no words for something like this

When something this devastating happens I think your brain goes into preservation mode. You have to remember to breathe. Focus on the small things. Ignore the big things. Distract yourself. It’s not that I’ve never lost someone. I have. It’s that I’ve never lost someone…

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I am angry. I am hopeful. A personal request for support.

I am angry. I am hopeful. A personal request for support.

A year ago my family and I helped to raise nearly $10,000.00 for Whatcom County’s Relay for Life benefiting the American Cancer Society with a fair bit coming from readers of this blog. The event itself was inspirational and heart warming. We closed out our…

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Zip Your Fly: Get Likes Out of the Boardroom

Zip Your Fly: Get Likes Out of the Boardroom

It wasn’t that long ago I blogged about ‘locker-room metrics‘. This topic pops up all of the time. Whether its in meetings with peers, conversations with colleagues  or even in industry articles. People are genuinely struggling with what to measure and how to measure it. I…

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Facebook ads:  Getting started to getting advanced

Facebook ads: Getting started to getting advanced

Between the IPO and the surrounding media frenzy, the big GM ad-pull out just prior to that, and random other uprisings over Timelines and features Facebook is in the spotlight a lot. Especially lately. Many companies rely on the platform as the cornerstone of their…

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