This is a problem.  Maybe I’m alone, but I seriously doubt it.  First it was Loopt.  Well, that kind of sucked so whatevs.  But then Foursquare.  Then BrightKite.  Then Whrrl.  Then Gowalla.  Then Yelp.  Then OMGICANTKEEPUP.

Do you know what this does to a girls day?stressedgirl

Get to work. Check in on Foursquare. Check in on Gowalla. Check in on Whrrl.

Go to lunch.  Check in on Foursquare.  Check in on Gowalla. Check in on Whrrl.  Check in on Yelp.  Drop recommendations, to-do’s and notes for the restaurant.

Get back to work. Check in on Foursquare.  Check in on Gowalla. Check in on Whrrl.

Head to happy hour.  Check in on Foursquare.  Check in on Gowalla. Check in on Whrrl.  Check in on Yelp.  Drop recommendations, to-do’s and notes for the restaurant.

Get home.  Check in on Foursquare.  Check in on Gowalla. Check in on Whrrl.

Phew!

If you’re not familiar with LBS, or location based services you might wonder why in the world you would bother.  Well, first off – I’m a freakin’ social media addict.  These social sharing apps have built into themselves wonderfully addictive hooks that keep users coming back.  So as any good addict does, I keep going back.  On Foursquare there are concerns around keeping up to date with your friends as well as maintaining your mayorships (Get off my lawn!!).  Yelp will note you as a Regular at your most visited locations and list you in a ‘top-users’ list for your city.  And so on, and so forth.  All of the hooks require continued participation and constant usage for you to benefit.

Recently the masses landed in Austin for SXSW – with a 40% increase in attendees from last year.  These location based apps, most notably Foursquare and Gowalla, got a huge surge of attention, activity and new users.

While I love all of these apps, each for their own reasons, checking in to each of them at each new location is starting to get old.  Surely I am not the only one.  What I beg, what I plead, is for someone to please pretty please with sugar on top, please make an app – ONE APP – that I can check in to that will update all of the others.  I know that probably seems lazy or even like cheating.  Sure.  Okay, so you have a point there.  But still.  I’ve heard many people say they would love to see something like this and I understand there are technological roadblocks.  But I’d be willing to bet there are some wicked smart people working on this right now.  So godspeed and please hurry!

Given the level of addiction among the users of these apps if you are a brick and mortar business I would highly suggest taking a look at these apps.  There is a great deal of potential here for you – get creative, think outside of the PC and get in there early!