Comments on: 107.7 The End: Radio, Terrorism and Poor Brand Management

By: Kristy Bolsinger

Kristy Bolsinger — Mon, 04 Jan 2010 03:45:45 +0000

Well dang it! I was just doing some clean up and accidentally deleted all pending comments Akismet marked as spam. Most of those usually are spam but every once in awhile a “real” comment will fall in there. If you come back and don’t happen to see a comment you left previously please feel free to post again and I will NOT delete it this time. Sorry!!!

By: Race, Responsibility and Radio ‘Hack’ | Ernesto Aguilar

Race, Responsibility and Radio ‘Hack’ | Ernesto Aguilar — Wed, 30 Dec 2009 15:11:50 +0000

[...] over a Seattle alternative rock radio station posting tweets advocating racial profiling, then claiming it was the work of a “hacker” — something that most say doesn’t [...]

By: coren

coren — Wed, 30 Dec 2009 02:06:03 +0000

@Kristy – if it were anything other than reposts of their facebook that are probably made by the DJs themselves, I’d agree, but it’s so very clearly double dipping given the time the posts are made.

@Carl – bingo, especially with the “my own show” tweet. Former intern, current intern, angry intern, who knows. Intern, though, definitely

By: Knowing When Not to Have an Opinion | 10e20

Knowing When Not to Have an Opinion | 10e20 — Wed, 30 Dec 2009 01:00:48 +0000

[...] by Rebecca Kelley | Reputation Management Kristy Bolsinger wrote a great post on her blog about a Seattle radio station’s foot-in-mouth Twitter incident. I’ve stolen (er, I mean “borrowed”) her screen capture and displayed it [...]

By: How Can I Evaluate And Measure Crporate, Brand And Store Image … | Key Concepts Marketing Wisdom

Wed, 30 Dec 2009 00:29:53 +0000

[...] 107.7 The End: Radio, Terrorism and Poor Brand Management | KRISTY … [...]

By: Shauna Causey

Shauna Causey — Wed, 30 Dec 2009 00:12:06 +0000

Kristy, Great post and insight. And, I agree with that Joanna Lord said, too.

I think every brand should list who is tweeting from their account. For social media, this a must-do.

By: Kristy Bolsinger

Kristy Bolsinger — Tue, 29 Dec 2009 23:37:25 +0000

@David I wish I had a plug in or something that let me “thumb up” a comment.

By: Kristy Bolsinger

Kristy Bolsinger — Tue, 29 Dec 2009 23:35:24 +0000

@Carl I think you have a couple really great points. I agree with you – I don’t think this will tarnish their brand all that much, especially outside of the sm circles. I don’t think they’ll lose any sponsors over it either.

By: Henry

Henry — Tue, 29 Dec 2009 23:09:46 +0000

Just curious as to why earlier posts not blasting the station strong enough or offering counter opinions were deleted? There’s talk about transparency, but there is a type of manipulation/editing that can make one point of view appear like the only one, when it may not be. If something is completely off-topic, it’s one thing, but one cannot advocate for transparency and then not follow it. Or the account was hacked and posts were deleted.

By: Carl

Carl — Tue, 29 Dec 2009 23:08:21 +0000

Kristy: I’m leaning towards believing the “hack” explanation, with the caveat that it might be an internal “hack” (unofficial post by an employee). And find the 4 day lag just mind-numbingly daft. A bit more detail on the “hack” would be a good exercise in transparency and eliminate any lingering concern that this thread is reflective of Entercom’s policies. With that said, though, I expect 107.7 is otherwise ok. I doubt they’ll lose any sponsors or revenue over this. And I doubt any org will launch a campaign against them. Thus, I doubt this will damage their brand that terribly much. At worst, they’re looking like fumbling amatuers (and radio is “media”…they should be savvier). Hopefully, though, their management will take away from this a renewed respect for security (passwords, access, whatever), and for monitoring their “stuff”.

@Darcy & @Otto: theme of this blog is social media. Why don’t you find some Glen Beck forum or something.